Digital Marketing Strategist Job at On-Demand Group, Indianapolis, IN

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  • On-Demand Group
  • Indianapolis, IN

Job Description

Title: Digital Marketing Strategist

Location: Indianapolis, IN

Type: Full-time, Direct Hire

Salary: 115K – 175K

About the Role:

Seeking Digital Marketing Strategist to drive innovation and elevate the digital guest experience.

Key Responsibilities:

  • Technology & Vendor Integration:
  • Identify, evaluate, and onboard technology vendors specializing in digital entertainment, gamification, and interactive customer experiences.
  • Lead the end-to-end implementation of web, mobile apps, and APIs, ensuring seamless integration with existing platforms.
  • Partner with IT and Marketing teams to ensure entertainment solutions align with branding and business goals.
  • Project & Stakeholder Management:
  • Lead cross-functional projects to implement entertainment-driven guest engagement strategies.
  • Work closely with external vendors, internal leadership, and franchise teams to deliver engaging entertainment experiences.
  • Present digital strategy recommendations and ROI projections to senior leadership.
  • Customer Data & Digital Marketing Alignment:
  • Utilize customer data insights to enhance engagement through entertainment activations.
  • Ensure digital entertainment initiatives tie back to marketing goals, guest retention, and increased in-store visits.
  • Explore gamification strategies that drive repeat business and brand loyalty.

Required Skills & Qualifications:

  • 5+ years of experience in digital strategy, product management, or entertainment technology implementation.
  • Expertise in digital marketing technology stacks, mobile apps, and API integrations.
  • Proven experience managing external vendors and evaluating technology partnerships.
  • Strong project management skills with the ability to lead cross-functional projects.
  • Ability to analyze customer behavior and data insights to shape digital experiences.
  • Experience within the QSR (Quick Service Restaurant) industry is a plus but not required.

Job Tags

Full time,

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