Job Description

The SEO Manager will be responsible for developing and executing the organization’s search engine optimization strategy. Reporting to the Director of Digital Marketing, this role will focus on driving organic traffic growth, improving search engine rankings, and optimizing on-page, off-page, and technical SEO. The ideal candidate will be data-driven, with a strong understanding of SEO best practices, analytics, and the ability to collaborate across departments to enhance website performance and visibility.

This position can be located in our Chicago or Lincolnshire offices; hybrid schedule 3 days onsite

What You'll Do:

SEO Strategy Development & Execution:

• Lead the development and execution of a comprehensive SEO strategy to improve organic search rankings, traffic, and conversions.
• Conduct in-depth keyword research, competitive analysis, and on-page optimization to identify growth opportunities.
• Optimize website structure, content, and landing pages for search engines, ensuring best practices are followed.

Technical SEO & Performance Optimization:

• Oversee all technical aspects of SEO, including site architecture, crawlability, indexability, and site speed.
• Work closely with web developers to ensure SEO requirements are met, including schema markup, sitemaps, and structured data.
• Conduct regular SEO audits to identify and resolve technical issues that may impact organic performance.
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Content Optimization & Collaboration:

• Collaborate with the content and creative teams to optimize existing content and ensure new content is SEO-friendly.
• Provide SEO guidelines and recommendations for content development, ensuring alignment with search intent and keyword targeting.
• Continuously test and optimize content to improve organic search performance.

Data Analysis & Reporting:

• Use SEO tools such as Google Search Console, SEMrush, Moz, and Google Analytics to track performance and provide insights on SEO efforts.
• Create and maintain SEO reports and dashboards to measure the effectiveness of SEO initiatives and provide actionable insights.
• Use data-driven analysis to identify trends, opportunities, and areas for improvement.

SEO Best Practices & Industry Trends:

• Stay up-to-date with the latest SEO trends, algorithm updates, and industry changes to ensure strategies remain effective.
• Test and implement new SEO strategies to maintain a competitive edge in search engine rankings.

What You'll Need to Have for the Role

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
• 4+ years of experience in SEO, with a proven track record of driving organic traffic growth and improving search engine rankings.
• Strong technical SEO skills, including experience with web development (HTML, CSS, JavaScript), site architecture, and performance optimization.
• Proficiency with SEO tools such as Google Search Console, SEMrush, Moz, and Google Analytics.
• Experience in keyword research, content optimization, and link-building strategies.
• Data-driven mindset with strong analytical skills, including proficiency in Excel and experience with SQL a plus.
• Excellent communication skills and the ability to collaborate with cross-functional teams

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