Job Description
Product Marketing Specialist
Are you a passionate marketer with a talent for connecting products to customer needs? We're looking for a motivated Product Marketing Specialist to join our dynamic team! In this role, you'll play a key part in crafting compelling messaging and positioning for our innovative software products. You'll collaborate across departments—working closely with product management, sales, and customer success teams—to ensure our marketing strategies resonate with our audience and drive product adoption.
If you're excited about blending creativity with strategy and have a knack for turning technical features into real-world benefits, this could be the perfect role for you!
What You'll Be Doing
Create engaging marketing materials such as product datasheets, case studies, white papers, and blog posts to highlight the value of our products.
Write, edit, and distribute product release announcements.
Develop and maintain marketing collateral, including online resources, data sheets, and presentations.
Lead or support product launches, ensuring a smooth go-to-market process.
Assist with trade show preparations, from creating presentations to attending events.
Conduct market research and competitive analysis to uncover trends and opportunities.
Collaborate with customer success teams to gather feedback and shape product enhancements and marketing strategies.
Analyze campaign performance metrics to refine strategies and improve results.
Partner with design and development teams to ensure consistent brand messaging.
Stay up-to-date on industry trends, attend training sessions, and actively contribute to company initiatives.
What You'll Bring
A strong understanding of B2B software products and technology markets.
Proven experience in executing successful product launches and go-to-market strategies.
Exceptional analytical skills and a data-driven mindset for decision-making.
Ability to manage multiple projects in a fast-paced, collaborative environment.
Proficiency with marketing tools (e.g., CRM, email platforms, analytics tools).
Excellent communication skills—written, verbal, and technical.
Attention to detail and the ability to manage tasks effectively.
Proficiency with Microsoft Office Suite (Word, Excel, etc.).
Qualifications
3+ years of experience in product marketing, ideally in the software industry.
Bachelor's degree in Marketing, Business, or a related field (preferred).
Why Join Us?
We're committed to supporting our team members with a comprehensive benefits package and a vibrant workplace culture that values collaboration, creativity, and growth.
Benefits Include:
Medical, Dental, and Vision coverage.
Competitive compensation with a salary range of $60,000 - $84,000/year (based on experience, skills, and location).
Paid Time Off (PTO) and Volunteer Time Off (VTO).
14 Paid Holidays.
Lifestyle & Wellness Reimbursement.
Retirement Plan with Company Match.
Work equipment provided (laptop, monitor, etc.).
A hybrid work schedule for local employees and full remote options for those outside the area.
Our Culture:
We're all about working hard and celebrating success! From team events to professional development opportunities, we strive to create an environment that's rewarding, fun, and supportive.
Physical Requirements
Ability to sit or work at a desk for extended periods.
Capability to lift up to 20 lbs.
Frequent use of a telephone and clear communication skills.
Diversity and Inclusion
We're an equal opportunity employer, committed to fostering a workplace that celebrates diversity. All qualified applicants will receive consideration without regard to race, color, religion, gender, age, disability, or any other protected characteristic.
How to Apply
We're excited to meet you! Please apply today and take the next step toward an exciting career with us. Be sure to add our email address to your contact list to receive updates about your application.
Employment Type: Full-Time
Salary: $ 60,000.00 84,000.00 Per Year
Job Tags
Holiday work, Full time, Local area,