Job Description

Job Details:

Job Title: Digital Analyst

Job Duration: 3 month contract (Possibility for extension)

Job Location: Newark NJ – Remote

Job Description:

• As a Digital Analyst, you will be an integral part of our team by managing and optimizing paid search, paid social and programmatic campaigns.
• In this role, you will provide insightful analysis and reporting as well as participate in strategic discussions with the team to achieve online marketing success for our clients.

Responsibilities:

• Estimate, execute, manage and optimize paid digital media campaigns (e.g. paid search, paid social and programmatic buys)
• Conduct keyword, market, and behavioral opportunity research
• Monitor the success of campaigns using various reporting tools
• Analyze campaign metrics/data and provide insights and suggestions for campaign performance improvement
• Collaborate with team members to develop campaign optimizations plans based on campaign performance
• Develop client-facing performance reports
• Work closely with team members to meet client goals

Required Skills:

• Ability to self-teach and pick up new concepts quickly
• Excellent time management skills and the ability to meet strict deadlines
• Experience with advanced analytics reporting and managing large data sets
• A high proficiency in Microsoft Excel, Google Sheets, and Google Docs
• Experience using the Keyword Planner Tool or other keyword research tools
• Google Ads Certification
• Proficient in Facebook Ads and Google Analytics
• Compensation Considerations
• Google Analytics Certification
• Facebook Blueprint certification
• Experience in executing programmatic buys
• Conversion Rate Optimization experience

Required Education:

• BA or equivalent experience

EEO:

“Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”

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