Job Description

Apollo Publishers is seeking a dynamic, media savvy, and motivated Associate Publicist with prior publishing PR experience.

Apollo Publishers is an exciting young publishing house specializing in adult trade nonfiction. Our carefully curated list includes narrative and visual books, all with timely and topical hooks. Please review the kinds of books we publish before applying, see

The role will allow hands-on experience as part of a small team and the ability to play a central role in all stages of the promotion process. The associate publicist will report directly to the publishers and must be able to take the initiative and work efficiently in a small company environment.

Job responsibilities will include:

• Create pre- and post-pub media campaigns

• Execute on media campaigns

• Develop and write press materials, pitch letters, media lists, and related components

• Manage creation of marketing materials such as eblasts, cards, and posters

• Distribute PR and marketing materials

• Pitch to media via phone, email, and in person

• Plan and execute author appearances and signings

• Maintain up-to-date lists of media contacted and media landed

• Coach and advise authors on successful media practices

• Co-manage interns as appropriate

• Manage social media and social media campaigns, including influencer outreach

• Assist with online and digital advertising and marketing

• Assist with regular author newsletter

• Attend local events and local press appearances

• Promote backlist titles on an ongoing basis

• Advocate for authors and Apollo Publishers

About Apollo Publishers:

Apollo Publishers was conceived of in 2016 by two publishing industry veterans. It published its first title in March 2018 and has regularly published books since then. Its books are carefully chosen and its list well-curated. Apollo has two publishers, an editor, an art director, copyeditors and proofreaders it works regularly with, a foreign rights agent, and interns. Distribution into all major retail and specialty sales channels nationwide is by Ingram's Two Rivers; ebook editions are created in-house and also distributed through Two Rivers. Audio and foreign language editions are sold via subrights.

Apollo Publishers prides itself on being an exciting new addition to the mostly staid publishing world and having proven itself to be nimble and effective. We value editorial excellence and book discovery. We believe every book deserves individual attention and a chance to shine.

The successful candidate will:

• Have personal relationships with key media producers and editors

• Have a history of executing successful PR campaigns

• Be able to shift seamlessly between traditional and online publicity, include social media

• Understand the nuances and significances of both trade and library publicity

• Understand the importance of well-designed and well-written pitches

• Regularly consume media from across the cultural landscape

• Display a clear understanding of the relationship between media and sales

• Be excited to contribute to the growth of a small company

• Be creative, driven, and goal-oriented

• Commit to in-office work at least 4 days a week, health and regulations dependent, and be highly productive working from home

• Be willing to share in the grunt work required to make a small company grow

• Love nonfiction books

Requirements:

• Bachelor’s degree

• At least 2–3 years prior PR experience in publishing

• Excellent communication and interpersonal skills

• Comfort on the phone, in email, and in person

• Proven organizational skills

• Consummate professionalism and a record as a both a team player and a self-starter

• Digital savviness: comfort with databases and email; html and design skills a plus

• Experience with Cision, Edelweiss, email marketing, BookScan, Canva, and Amazon Services a plus

• Ability to work regular hours in our Manhattan office with occasional evening and weekend events or campaigns.

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